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Product roadmap

Sequence product bets around outcomes, dependencies, and decisions.

A quarterly roadmap for a fictional product team.

Sample purpose

Sequence product bets around outcomes, dependencies, and decisions.

Audience: Product manager, Engineering manager
Structure
4 sections
Criteria
12
Sources
8
Watches
5
Default approach
Review first
See the sample

Set the purpose first. Then change every section, criterion, and agent setting before anything runs.

Fictional sample

Structure and criteria

Sample content shows the shape of a useful document. Copying it is optional.

  1. 01

    Strategic outcomes

    State outcomes that give roadmap work a reason to exist.

    Review first

    Criteria

    • States a measurable result with baseline, target and date (42% to 65% by June)
    • Links the outcome to a member problem such as front-desk dependence
    • Contains no feature or ship date

    Sources

    Watches

    • Searches “coworking space member room booking experience” monthly

    Agent may search the web.

    Sample content

    Harbor Desk will help members book rooms without front-desk help, aiming to move self-service bookings from 42% to 65% by June.

  2. 02

    Roadmap sequence

    Show the order, owner, and dependency of each bet.

    Review first

    Criteria

    • Every item has an owner other than the roadmap steward and a planning window
    • Every dependency names the item it waits for and why, or says there is none
    • Each item says why it comes before the next

    Sources

    Watches

    • Follows Strategic outcomes

    Sample content

    1. 2026-01-12 · Booking auditMina maps failed booking paths.
    2. 2026-02-09 · Availability betaDepends on calendar sync repair.
    3. 2026-04-06 · Member launchReview support volume after two weeks.
  3. 03

    Decision log

    Keep assumptions and trade-offs inspectable.

    Review first

    Criteria

    • Each row ties a scope or sequence decision to evidence, not preference
    • The revisit trigger is a measurable condition (cancellation rate above 8%)
    • Each decision points to a roadmap item or outcome

    Sources

    Watches

    • Follows Roadmap sequence

    Sample content

    DecisionRationaleRevisit when
    Launch to two sites firstCalendar quality differs by site.Beta cancellation rate exceeds 8%.
  4. 04

    Roadmap health

    Track whether the roadmap remains credible.

    Review first

    Criteria

    • Includes at least one leading indicator (e.g. calendar sync test passed) beside lagging ones
    • Each metric has a baseline and a review window
    • Each metric shows which outcome or dependency risk it protects

    Sources

    Watches

    • Follows Strategic outcomes
    • Follows Roadmap sequence

    Sample content

    Self-service bookings
    42%
    Committed bets with named dependency
    3 of 3